WooCommerce and Magento are arguably some of today’s top e-commerce platforms. These programs are essential for businesses that want to sell products online, with their features offering plenty of capabilities for your online store. One of these functionalities is search engine optimization or SEO. Having good SEO allows for higher visibility to your target audience. 

Which of the two has the better functionalities, especially for local SEO in Michigan? 

WooCommerce SEO Capabilities

WooCommerce is the default e-commerce plug-in used for WordPress websites. The program’s simplicity and ease-of-use made it the most popular e-commerce platform today, taking the majority of the market share at 39% according to Statista. In terms of SEO capabilities, WooCommerce is one of the pioneers when it comes to optimizing online stores and their products. With the plug-in, you can:

• Add keywords on product titles, descriptions and alt tags

• Create customized permalinks and product URLs

• Add breadcrumbs for internal product linking

• Integrate other SEO plugins that enable functionalities like analytics and optimization

• Enjoy other essential marketing functions that help you reach your target audience

• Create content that sells with blog post functionality

Magento SEO Capabilities

Having been around since 2008, Magento has been around as long as WooCommerce. The platform was acquired in 2018 by Adobe, so Magento is also sometimes referred to as Adobe E-Commerce. Unlike WooCommerce, Magento doesn’t require other plug-ins to work, especially in terms of SEO. It already has built-in functionalities that make it an effective platform for SEO and other e-commerce processes. Here are some of what you can enjoy with this program:

• Customizable navigation links and anchor texts

• Customizable page titles and H1s

• Built-in content management system (CMS) for better link-building strategies

• Speed boosts for faster website loading

• Plug-in integrations for other SEO functionalities

Which Is Better for Your Business?

No two companies have the same SEO needs, and there isn’t any e-commerce platform that guarantees top search ranking for their products. Both WooCommerce and Magento have their strengths and weaknesses, and it will be up to you to decide which one best fits your industry, business size and needs.

WooCommerce excels when used by small and medium-sized businesses. The program’s SEO plug-ins are varied and multifunctional while being relatively affordable. However, the extension and plug-ins can also be WooCommerce’s disadvantage. Your website could suffer slow loading times if you overload it with these integrations, affecting your SEO.

On the other hand, Magento is especially built for a large catalog of products. Companies that have more than 1,000 items will enjoy the platform thanks to the superior product management capabilities. The biggest drawback with Magento is that it’s relatively more expensive than WooCommerce. A large business may have the resources for it, but a smaller company might opt for a more cost-effective option.

Final Thoughts

Both Magento and WooCommerce have robust SEO capabilities. However, each one has its own advantages and disadvantages, so it will be up to you to choose depending on your SEO needs. If you need help with WooCommerce SEO services, Hierographx — your Michigan SEO experts — can help.