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Pay-Per-Click (PPC)

Skyrocket your visibility & clicks with PPC

Pinpoint your customers using search engine and social media traffic. We'll craft a superior strategy, implement, test, and refine your campaigns, ensuring optimal outcomes with Google Analytics.

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Discover how PPC can boost your business

Attract your ideal customers

Target specific keywords, demographics and interests to reach your ideal customers with ads they are more likely to be interested in.

Increased brand awareness

Boost your brand's presence by appearing at the forefront of search engine results and popular websites.

Measurable results

Gain valuable insights to track ad performance, make informed decisions and optimize campaigns for better results.

Cost effective

Only pay for clicks on your ad, ensuring a more cost-effective approach for your business.

Flexible

Have complete control over your ad campaign's budget, copy and targeting, allowing you to customize your approach and investment.

Faster results

Quickly generate leads and sales with PPC advertising, which produces faster results compared to SEO that takes months to see an impact.

Services that are crucial for your advertising success

Keyword research & analysis

Maximize the impact of your PPC campaigns with our in-depth analysis of the best keywords and phrases relevant to your business, helping you reach your target audience with greater precision.

01

Landing page optimization

Maximize the effectiveness of your landing pages with our data-driven recommendations to ensure that the website is user-friendly and drives leads and sales effectively.

02

Campaign monitoring & optimization

Leave the management of your PPC campaigns to us. We'll continually monitor and adjust your campaigns to ensure that you're getting the best results possible.

03

PPC market research & Strategy

Gain valuable insights into the target audience, competitors and market trends to make informed decisions on improving your PPC campaigns to deliver better results.

04

Content writing

Re-engage potential customers who have previously shown interest in your products or services with our remarketing campaigns to increase the likelihood of them returning to make a purchase.

05

Remarketing campaigns

Engage your audience with high-quality content that is optimized for conversions. Our team of skilled writers will craft content that resonates with your target audience and effectively communicates your brand message.

06

Ads customized to your business needs

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Display ads

Make an impact with visually stunning ads that grab attention and drive clicks. Display ads reach a wider audience through targeted placements on relevant websites, Gmail, YouTube and news site.

Search ads

Be the first result customers see when they actively search for your products or services. Search ads put you at the top of search engine results pages, driving traffic to your website.

Shopping ads

Showcase your products to shoppers searching for what you offer. Shopping ads highlight your products, prices and offers in search results, driving clicks and sales.

Local service ads

Connect with customers in your area with local service ads. These ads show up at the top of search results when people search for services you offer in their local area.

Our proven PPC process

Research & strategy

A thorough research and strategic planning is done by identifying target audiences, researching keywords, setting campaign goals, planning ad copy, optimizing landing pages and determining a budget and bidding strategy.

Campaign setup

With research and strategy in place, we can create ad groups, write compelling ad copy, set budgets and bids, design landing pages and ensure accurate installation of tracking and conversion codes.

Monitoring & optimization

We then continuously track performance metrics, adjust bids and budgets, test new copy, update landing pages, refine targeting options and optimize campaigns to achieve campaign goals.

Reporting & analysis

Performance data such as click-through rates, conversion rates, cost per conversion and trends are analyzed to make informed decisions about future campaign optimization.

Continuous optimization

PPC is an ongoing process and therefore, campaigns are continuously tested and optimized for better performance and ROI.

Research & strategy

A thorough research and strategic planning is done by identifying target audiences, researching keywords, setting campaign goals, planning ad copy, optimizing landing pages and determining a budget and bidding strategy.

Campaign setup

With research and strategy in place, we can create ad groups, write compelling ad copy, set budgets and bids, design landing pages and ensure accurate installation of tracking and conversion codes.

Monitoring & optimization

We then continuously track performance metrics, adjust bids and budgets, test new copy, update landing pages, refine targeting options and optimize campaigns to achieve campaign goals.

Reporting & analysis

Performance data such as click-through rates, conversion rates, cost per conversion and trends are analyzed to make informed decisions about future campaign optimization.

Continuous optimization

PPC is an ongoing process and therefore, campaigns are continuously tested and optimized for better performance and ROI.

PPC is the right choice if ...

... you want to maximize your reach quickly

PPC can drive traffic to your website and generate leads and sales in a short amount of time. It can be effective in maximizing reach until your organic search results takes effect.

... you have a well-defined target audience

PPC allows you to precisely target your ads and reach your audience effectively based on factors like keywords, demographics, location, interests and more.

... your competitors are already using PPC

PPC is necessary to stay competitive in the online marketing as it allows you to outbid competitors for top ad placements and increase your visibility among potential customers.

What our clients feel about us

Hands down the best customer service and response I've ever received! My site required a lot of attention and patience as we were changing over our inventory, POS system and web provider. The team at Hiero was spectacular and took care of every tiny detail and answered every question. I will definitely be utilizing their services again!

Sarah Costello

Owner of Market Grey Boutique, Reese Michigan

The Hierographx UX team is excellent! Each of them was an expert at their specialty. I've been a customer for years, and have always been satisfied with their work. I have given them a lot of different and challenging tasks including designs of websites, desktop, mobile apps and improving existing processes. I highly recommend them for UX projects.

Sean Worthington

CEO of RAIDAtech
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We started working with Hierographx in 2002…Our relationship with them has been ongoing…they have strong project management. They are very good at meeting deadlines. Their knowledge and the ability to transfer their ideas into tangible solutions is most impressive.

Robert Martin

Owner of Review Magazine
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Over the last couple of years, Heiroom has engaged with Hierographx for development and strategic support. Hierographx has always provided great quality, skill, and most importantly, a validated ethical business practice. The dedication they have provided to Heiroom is unwavering.

Chris Budnik

CEO of Heiroom
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A fully functional, integrated, and dynamic website was critical to our success. The Hierographx team was amazing. They guided us through many elements that we needed to change to make our brand strategy effective in the market. Their expertise was invaluable during the entire process of scoping, developing...and even our “go-live” phase. We would not be as successful as we have been without all the hard work of the entire Hierographx team!

Lori Putt

CEO of HOH CBD
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Latest tips & trends in PPC

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Let's talk

We’re happy to help you. Schedule an appointment with our team of experts.

Frequently Asked Questions

What is the first step in setting up a PPC campaign with this service?

The first step in setting up a PPC campaign with this service is the research and strategy phase. This involves identifying target audiences, researching keywords, setting campaign goals, planning ad copy, optimizing landing pages, and determining a budget and bidding strategy.

How does this service monitor & optimize a PPC campaign?

We monitor and optimize a PPC campaign by continuously tracking performance metrics, adjusting bids and budgets, testing new copy, updating landing pages, refining targeting options, and optimizing campaigns to achieve the campaign goals.

What kind of data is analyzed during the reporting and analysis phase?

During the reporting and analysis phase, performance data such as click-through rates, conversion rates, cost per conversion, and trends are analyzed. This information is used to make informed decisions about future campaign optimization.

What kind of businesses or industries can benefit from this PPC service?

PPC services are generally beneficial for a wide range of businesses in various industries. Any business looking to increase their online visibility, drive targeted traffic to their website, and improve their online sales or lead generation can potentially benefit from this PPC service.

What is the average cost per click in PPC?

Most campaigns range between $2-$5 per click. However, this varies depending on the ad platform and the competitiveness of the keywords being targeted.

What is the average monthly ad spend for PPC?

Most small business spending for PPC ranges from $2,000-$10,000, while midsize companies commonly spend over $20,000 per month. However, this can vary greatly depending on the industry and the specific goals of the campaign

What factors can affect the cost of PPC services?

Several factors can affect the cost of PPC services, including the competitiveness of the keywords being targeted, the ad platform being used, the size and industry of the business and the goals of the campaign.

What other digital marketing services can complement a PPC campaign?

Other digital marketing services that can complement a PPC campaign include Search Engine Optimization (SEO), content marketing, social media marketing, email marketing and conversion rate optimization. These strategies can work together to enhance online visibility, drive more traffic and improve conversion rates.

How long does it take to see results from digital marketing efforts?

The time it takes to see results from digital marketing efforts can vary widely depending on the strategies used, the goals of the campaign and the industry. For some strategies like PPC, results can be seen relatively quickly, often within a few weeks. For others like SEO, it can take several months to see significant results.

How can I measure the success of my digital marketing efforts?

The success of digital marketing efforts can be measured using various metrics, depending on the goals of the campaign. These can include website traffic, click-through rates, conversion rates, bounce rates, and return on investment. Tools like Google Analytics can provide valuable insights into these metrics.