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HOH

HOH creates and markets premium CBD products via direct sales, wholesale and private label licensing.

Services

Consulting, Design, Development

Platform

Web

Project

overview

The problem

HOH struggled with a problematic e-commerce framework. It was forcing a broad range of services with distinct offerings into a one-size-fits-all solution that was inadequate for the company’s needs.

Key challenges

Insufficient inventory management resulting in wasted manhours.

Antiquated frontend for retail users resulted in sub-optimal conversion rates.

Complicated interface for B2B clients resulted in labor intensive, manual ordering.

Limited marketing options due to policies of major ad platforms regarding CBD.

Iterative

process

Technologies used to build the custom web application

For the client-side UI

JavaScript

For the database

MySQL

For long-term maintenance

Laravel

For server-side functionality

PHP

Core product

features

Centralized inventory management

FIFO (First-In First-Out) approach for tracking

Automated CoA (Certificate of Analysis) for customers

Revenue analysis and reporting to calculate profit

Inventory conversion from white label to retail

Separate dashboards for wholesale and private label

Scheduling of robust and dynamic offers

Affiliate system to calculate individual sales commissions

Barcode enabled PoS (Point of Sales) for stores and tradeshows

Custom CMS (Content Management System) to manage content

An all-encompassing solution

Sophisticated affiliate system

The affiliate system empowers HOH to sidestep banner ads and leverage influencers as a marketing channel. This approach grants referral links that provide robust and flexible commission structures based on individual agreements.

Advanced inventory management

FIFO policy across all customers enables staff to track products by lot number to determine expiration and CoA.

Designed for

all dimensions

A fully functional, integrated, and dynamic website was critical to our success. The Hierographx team was amazing. They guided us through many elements that we needed to change to make our brand strategy effective in the market. Their expertise was invaluable during the entire process of scoping, developing...and even our “go-live” phase. We would not be as successful as we have been without all the hard work of the entire Hierographx team!